Richmond, VA—To celebrate the launch of the new Hoyo de Monterrey website, General Cigar is rolling out a “Box a Day Giveaway” to share the unique flavor of the Hoyo Monterrey Reposado en Cedros® brand with cigar lovers across the U.S.

From now through July 31, 2012, consumers of legal smoking age are invited to visit the brand’s website (www.hoyodemonterreycigar.com) to enter to win a box of Hoyo de Monterrey Reposado en Cedros cigars, which feature a proprietary process called “Inmersión.™”

After being handcrafted by a handpicked team of artisans, each Reposado en Cedros cigar undergoes Inmersión, an innovative method of aging created at HATSA, General Cigar’s Honduran cigar factory. With this technique, each cigar is enveloped in fragrant cedar and left to rest for an extended period of time. The cigar matures to a complex, medium-bodied smoke that has won the brand stellar ratings and praise from the premium cigar category’s most discerning experts.

According to Kendall Rountree, brand manager for Hoyo de Monterrey cigars, “Since its debut, Hoyo de Monterrey Reposado en Cedros cigars has developed a cult following among serious cigar smokers who are drawn to its uniquely spicy taste. We’re utilizing the launch of the Hoyo de Monterrey website as an opportunity to increase the brand’s legion of fans through the ‘Box a Day Giveaway’ and are confident that cigar lovers will enjoy the brand’s uniquely spicy taste.”

Winners of the Hoyo de Monterrey Reposado en Cedros “Box a Day Giveaway” will be announced every Monday on the brand’s website, as well as on the brand’s Facebook page and Twitter feed.

About Hoyo de Monterrey Reposado en Cedros

Hoyo de Monterrey Reposado en Cedros features three frontmarks, each packed in boxes containing 24 cigars. At 5 ¼” x 54, Sueño is a classic robusto that is available for a suggested retail price of $6.69 per cigar, while the Liso frontmark, a 7” x 49 Churchill carries an SRP of $6.99 per cigar. Marco, a figurado

(6 1/4” x 54) rounds out the collection with an SRP of $7.29 per cigar.

The cigars are packed in rustic wooden boxes, protected in canvas, and surrounded by cedar shavings to maintain the flavor and aroma imparted by Inmersión. Each box is truly a work of art, and continues the artisan tradition of the Hoyo de Monterrey brand.

Hoyo de Monterrey en Cedros cigars are produced by General Cigar Co. Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces Macanudo®, Cohiba®, Partagas®, Excalibur®, La Gloria Cubana® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit www.cigarworld.com.

®  Hoyo de Monterrey, Reposado en Cedros, Macanudo, Cohiba, Partagas, , Excalibur, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Co. Inc.

 ™ Inmersión is a trademark of General Cigar Co. Inc.

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Miami, Florida – May 16, 2012 – Following in the footsteps of the Cigar Aficionado 91-rated Nestor Miranda Grand Reserve, Miami Cigar & Company is set to release the 2012 edition at IPCPR in August.

The 6 1/8 x 52 box-pressed maduro cigar will be limited to 1500 boxes of 10 cigars. Rolled in Esteli, Nicaragua, this year’s edition of the Grand Reserve will have an extra kick, due to the added Nicaraguan ligero. Utilizing a dual binder this extraordinary cigar is capped of with a dark, oily Connecticut broadleaf maduro wrapper aimed to please today’s cigar smoker.  According to Nestor Miranda, “With the 2012 edition, we were looking to add another dimension to the Grand Reserve and what we have come up with is a cigar that is a full bodied powerhouse. I can’t wait to see the reaction of the consumers when they smoke this cigar!”  The Nestor Miranda Grand Reserve 2012 will retail for $12.00 a stick, or $120.00 for a box of 10 before any local taxes.

About Miami Cigar & Company
Miami Cigar & Company, founded in 1989, is the exclusive US distributor of La Aurora brands
which include Guillermo Leon & Leon Jimenes. They are also the worldwide distributor of
Tatiana, Don Lino, La Sirena and Nestor Miranda line of cigars. They can found on the web at
http://www.miamicigarcompany.com/ and http://www.facebook.com/miamicigarcompany.

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General Cigar Corporate Social Responsibility

Renowned for producing best-selling premium cigars including Macanudo, Cohiba, Partagas, Punch, La Gloria Cubana and CAO, General Cigar Company also engages in arguably the most comprehensive corporate social responsibility program among those that exist within the premium cigar category.

Just as they are dedicated to cultivating tobacco and world-class cigars, General Cigar is also passionately committed to increasing the well-being of its employees, stimulating the economy and supporting both the people and environment of the Dominican Republic and Honduras.

Since 1984, General Cigar has actively assisted the people of the Dominican Republic and Honduras through a variety of initiatives which are underwritten solely by the company.  In fact, in the 27 years since these outreach initiatives began, General Cigar has continuously financed its socially-conscious programs without soliciting donations of any kind.

Education

General Cigar believes that education is the key to a better future in the Dominican Republic and Honduras.  The company allocates hundreds of thousands of dollars annually to support programs that increase literacy among employees and residents of the D.R. and Honduras, while also providing scholarships for its employees and providing complete funding for schools in both countries.

 General Cigar began its “Literacy Initiative” in 2004, and today, this program remains one of the company’s most unique corporate social responsibility endeavors. General Cigar underwrites the program, provides instructors and holds classes within its Dominican and Honduran facilities.  Under this campaign, company employees, as well as citizens who live in urban and rural areas surrounding the company’s farms and factories are taught to read and write based on curriculum mandated by the Dominican and Honduran governments.  Students who pass the course receive a diploma that is formally presented during an annual graduation ceremony, the most important event held by General Cigar in a given year.  To date, more than 600 Dominicans and Hondurans have advanced under this program.

General Cigar is also very proud of its “Continuing Education” program which continues to offer a range of professional development courses designed to provide employees with additional skills and training relevant to jobs within the company.  More than 4,000 employees have prospered under this program which boasts more than 50 unique areas of training, each developed in cooperation with technical education institutions in both countries.

Another component of the company’s commitment to education is General Cigar’s support of continuing education for its employees. In a given year, approximately 30 employees are able to attend college or pursue advanced technical training, directly due to financial assistance from the company.  As a result of this program, General Cigar currently employs more than 64 college graduates, with 16 of these employees holding master’s degrees. In fact, all of General Cigar’s upper and middle management employees hold college degrees. This investment continues to make General Cigar one of the Dominican Republic and Honduras’ most professionally and technically-advanced companies.

Under the “School Sponsorship” endeavor which was created in 1997, more than 2,500 students have benefitted from General Cigar’s support, which helps to broaden the scope of learning and ensure a better future for the children.  Through this initiative, General Cigar provides broad-based financial to support to four economically-challenged Dominican schools. The company underwrites infrastructure costs, while also providing students with school supplies and sporting goods. General Cigar has also utilized this program to bring technology to remote urban areas by appointing the schools with modern computers.

 Health/Well Being

General Cigar also dedicates considerable resources toward creating a better quality of life for its staff.  Health insurance, dental exams and blood pressure screenings are available for employees of both countries. In addition, the company provides transportation, including new bicycles to employees and conducts intramural baseball and soccer leagues within their Dominican and Honduran facilities.

For those employees who need assistance in paying for home repairs, General Cigar has a dedicated fund which allows employees to secure no-interest financing for home improvement projects. Over the last 27 years, this program has dramatically improved the quality of life for many employees and their families.

Just as General Cigar is passionately committed to advancing tobacco cultivation, the company uses its vast resources to contribute to the health of the Dominican and Honduran people. General Cigar purchases citrus fruits, vegetables, dairy products, livestock and fish which are then sold at below wholesale prices to company employees. Providing nutritious and affordable food is another way that General Cigar contributes to the well-being of its employees.

General Cigar also maintains a “Natural Disaster” fund allowing the company to readily provide its employees and people in the Dominican Republic and Honduras with food, clean drinking water, necessities such as diapers and medical supplies as well as home repairs and shelter.

 Reforestation/Environmental Protection

Protecting the environment and preventing pollution are two additional areas of focus for General Cigar’s corporate social responsibility programs. Perhaps the only cigar manufacturer to have its own reforestation program, General Cigar replenishes cedar and mahogany trees to replace those that are depleted in making their handsome cigar boxes. Each farm in the Dominican Republic and Honduras participates in the reforestation activities which are now part of the company’s standard agricultural operations.  To date, more than 35,000 trees have been replanted.

General Cigar is also pleased to have been recognized for being in compliance with “ISO 14001” standards which acknowledge the company’s commitment to conducting its business in the utmost environmentally-friendly manner.

In addition to its Dominican and Honduran charitable initiatives, General Cigar supports various charities in the United States, to benefit literacy initiatives, support members of the U.S. armed forces and their families, and provide funding for medical research and disease prevention.

With the recent addition of CAO to the General Cigar family, the company now has a dedicated cigar making facility in Nicaragua. They have already begun exploring the possibility of replicating and expanding their corporate social responsibility programs in that country.

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 Miami, Florida – May 04, 2012 – In what one can term Beauty & The Beast; La Sirena and La Aurora have teamed up to create a new cigar, Merlion.. The name Merlion comes from a mythical creature that is half lion and half mermaid, the perfect fit for La Sirena and La Aurora.

 The Merlion will be rolled at La Aurora Cigar Factory utilizing 6 different types of tobacco. The wrapper is a silky looking Ecuadorian Corojo, while the binder is Sumatra from Brazil. The filler, has 4 different types of tobacco including; Brazillian Bahia, Dominican Corojo, Dominican Criollo

’98, and Nicaraguan ligero to add that strength that you expect from a La Sirena cigar.

Merlion which comes 20 in a box is available in 3 sizes, Robusto (5 x 50 / $9.00); Toro (5.5 x 54 / $10.00) and Gran Toro (6 x 58 / $10.50). All prices are before local taxes.

According to Brand Manager, Arielle Ditkowich “We are very excited to be working with Guillermo and La Aurora, they have blended us a beautiful medium bodied cigar that is extremely complex and offers a nice contrast to our existing line.”

The Merlion by La Sirena is expected to start shipping late June 2012.

 About Miami Cigar & Company

Miami  Cigar & Company, founded in 1989, is the exclusive US distributor of La Aurora brands which include Guillermo Leon & Leon Jimenes. They are also the worldwide distributor of Tatiana, Don Lino, La Sirena and Nestor Miranda line of cigars. They can found on the web at http://www.miamicigarandcompany.com/ and http://www.facebook.com/miamicigarcompany.

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COUNTERFEIT COHIBA CIGARS SEIZED IN MIAMI

Richmond, VA— General Cigar announces that a team of special agents from the Miami Office of the Florida Division of Alcoholic Beverages & Tobacco conducted raids yesterday resulting in the seizure of over 10,000 counterfeit COHIBA® cigars with an estimated retail value of more than $200,000.

The counterfeit cigar seizures followed an investigation conducted by law enforcement, in cooperation with General Cigar, which is the exclusive owner of the COHIBA trademark in the U.S.

The raids took place at retail stores located on Calle Ocho, a popular tourist destination in Miami’s Little Havana district.  Law enforcement officials are expected to file criminal charges for violations of Florida state law relating to counterfeit goods.

The seized counterfeit cigars featured cigar bands displaying the word COHIBA® and “Republica Dominicana”  and were packaged in various styles of wooden boxes which also displayed the COHIBA® mark.  According to the special agents involved, approximately 1,800 boxes of counterfeit COHIBA® cigars were seized.

Dan Carr, president of General Cigar said, “Protecting cigar consumers from counterfeiters and maintaining the integrity of our products is a top priority for the company, and we are very grateful for the efforts of the Florida Division of Alcoholic Beverages & Tobacco. We will continue to cooperate with law enforcement as the investigation continues.”

General Cigar devotes significant resources to protecting the COHIBA® brand, which is a frequent target of cigar counterfeiters. In November of 2011, the company’s cooperation with federal and Florida state law enforcement agencies led to the seizure of more than 3,000 counterfeit COHIBA® cigars from seven tobacco retail stores located in Key West, Florida.

About General Cigar

General Cigar Co. Inc., a division of Scandinavian Tobacco Group, manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, COHIBA, La Gloria Cubana®, CAO, Partagas®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories.

In addition, the company cultivates proprietary tobacco which is used exclusively in its blends. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide and also exports select products to 62 countries. For more information, please visit www.cigarworld.com.

® COHIBA, Macanudo, La Gloria Cubana, Partagas, Punch, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.

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A Romeo y Julieta cigar unlike any to come before!

 Ever since 1875, cigar aficionados have been passionate about Romeo y Julieta.

As one of the premium cigar world’s best-known and most highly trusted brands, Romeo y Julieta has always been revered for its consistently excellent, mild smokes.

Now, Romeo brings new excitement to the contemporary aficionado with this line of modern, fuller-bodied cigars. The new cigar will be available at retail tobacconists in May.

Robust, full-bodied and rich in complex flavor nuances, Romeo is meticulously crafted at the famed Tabacalera de Garcia in the Dominican Republic by the skilled hands of the factory’s most accomplished artisans, each with decades of expertise, chosen specifically to create this uncommon cigar.

The new cigar will be available in four sizes: Churchill, Piramide, Robusto and Toro.

We’ve made an early introduction of the new Romeo cigar at the TAA meeting and start presenting the brand during the week of April 23.

Romeo by Romeo y Julieta – a spectacular smokedestined to set a new trend in luxury cigars.

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PINELLAS PARK, FL, APRIL 12, 2012 — Davidoff, the leading luxury tobacco brand has announced the inaugural Davidoff Golden Band Awards Show, honoring those Appointed Merchants who best embody the Davidoff standard of excellence. The first annual awards show will be part of an exclusive Davidoff event on August 4th at IPCPR in Orlando, Florida. The Davidoff Golden Band Awards materialized from the brand’s success, rooted in decades of long-standing partnerships with trusted merchants. Davidoff has a long history of working with its family of retailers to help them expand their businesses, discuss best practices and grow the Davidoff brand, hand in hand. “The awards are an opportunity to officially recognize these retailers for their commitment and passion for Davidoff,” said Jim Young, President, Davidoff North America. Richard Krutick, Davidoff Marketing Director, adds that, “This annual event will stimulate improved standards in the industry and help drive superior performance and growth.”

Appointed Merchant nominations will be announced in July across six categories:

• Best Davidoff Merchandising

• Best Davidoff Performance

• Davidoff Growth Award

• Davidoff Appointed Merchant of the Year

• Davidoff Industry Service Award

The final award category is the Zino Davidoff Legacy Award, which will be presented to the Appointed Merchant who has stood out over the years as the champion of what premium cigars and premium cigar retailing are all about.

Davidoff, founded in Geneva in 1911, is dedicated to bring pleasure to a discerning global community of Good Life aficionados. The brand unites growing, ageing, blending and crafting artistry to bring cigar connaiseurs pleasurable cigar experiences. For additional information, visit www.davidoff.com.

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April 10, 2012 (Bonita Springs, Florida)

The Rocky Patel Premium Cigar
Company announced today the release of The Edge Candela.
The Edge Candela is a medium bodied cigar and the latest addition to
The Edge line. The candela wrapper gives the blend a truly unique flavor,
consisting of sweet spice and floral tea, ultimately lending a creamy finish.
The wrapper is a Habano Seed Candela, and the binder and fillers are a secret.
Says Rocky Patel of the new Edge Candela, “I blended the Limited Edition Edge
Candela for The Edge fans – it still holds the flavor profile that is so beloved by
Edge lovers every where, and the wrapper just gives it a distinctively spicy and
creamy twist”.
The Edge Candela is available in Toro size (6 x 52) and is sold in boxes of 20.
It is a limited edition product with only 1,000 boxes made by the El Paraiso
factory in Honduras. The cigar retails for $6.40. Just released, it is now available
at all fine retailers.
Located in Bonita Springs, Florida, the Rocky Patel Premium Cigar Company
began producing high quality premium cigars in 1995, based on Rocky’s passion
for cigars, and his desire to share his unique cigar blends with cigar connoisseurs
around the world. Rocky is also very active in raising money for underprivileged
children in Honduras, with his RP Foundation. Current Rocky Patel cigar brands
include: Decade, Olde World Reserve, Edge, 15th Anniversary, the Vintage
Series, Thunder, Xen and “50”. For more information visit their Website at
www.RockyPatel.com.

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