Press Release: PARTAGAS ‘MAN OF DISTINCTION’ CONTEST OFFERS A CHANCE TO WIN AN ALL-EXPENSE PAID TRIP TO NAPA

Richmond, VA—Lovers of the leaf and the grape take note: The Partagas® “Man of Distinction” contest offers a chance to win an all-expense paid, four-day, three-night trip to Napa Valley to enjoy a taste of the finer things in life.

The venerable brand of Partagas® cigars will award one lucky consumer and three guests with the grand prize in the Partagas “Man of Distinction” promotion: an all-expense paid, four-day, three night trip to Napa where they will tour four boutique wineries, participate in harvesting grapes, dine on epicurean cuisine and enjoy a cooking competition followed by a gourmet meal with a celebrity chef to be announced at a later date.

Consumers of legal smoking age are encouraged to visit their favorite U.S. tobacconist between now and September 26, 2010 to purchase a specially-marked, specially-priced four-pack containing one each of the following: Partagas Naturales, Partagas Black Label Robusto, Partagas Spanish Rosado San Agustin and the bespoke Partagas Limited Reserve Decadas No. II. On the pack, consumers will find details about how they can enter the contest via brief essays expressing their desire to be named the first Partagas “Man of Distinction” and win the trip to Napa.

Consumers can also enter the promotion by visiting partagasman.com. For official rules, visit the dedicated contest website at www.partagasman.com. While perusing the contest website, consumers can also whet their appetites for the grand prize by reading up on pairing Partagas cigars with wines from across the globe.

“As one of the finest, most sophisticated premium cigar brands ever made, Partagas is entrenched in the repertoires of connoisseurs who are passionate about living the good life. We created the ‘Man of Distinction’ contest to reward one deserving consumer with a chance to embrace the lifestyle of Partagas cigars in the picturesque setting of Napa and are confident that consumers response will be extremely favorable,” commented Debo Mukherjee, vice president of marketing for General Cigar, parent company of Partagas.

The winner of the Partagas Man of Distinction contest will be selected on or before October 6, 2010 and the trip to Napa will take place from October 21 to October 24, 2010. Additional details about the Partagas Man of Distinction trip will be posted on the official contest website.

About Partagas Cigars

Since their release in the U.S. in 1978 by legendary Cuban cigar master Ramon Cifuentes, Partagas cigars have set the standard by which all premium cigars are measured. In addition to the base brand of Partagas cigars, the brand also features these collections: Partagas Black Label, Partagas Serie S, Partagas Spanish Rosado, Partagas Cifuentes, Partagas Limited Reserve Decadas, Partagas 160 Signature Series.

Partagas cigars are produced by General Cigar Co. Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces Macanudo®, Cohiba®, Hoyo de Monterrey®, Excalibur®, La Gloria Cubana® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit www.cigarworld.com.

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