General Cigar Company releases the La Gloria Cubana ARTESANOS DE TABAQUEROS

Richmond, VA—General Cigar is pleased to introduce Artesanos de Tabaqueros®, the second edition in the critically-acclaimed Artesanos series from La Gloria Cubana®.

Created to showcase the artistry of La Gloria Cubana “tabaqueros” (artisan cigar makers), Artesanos de Tabaqueros cigars are a stunning embodiment of the time-honored craft of cigar making. So exacting is the skill required to handcraft cigars of this complexity that Benji Menendez personally selected an elite group of just 18 master cigar makers, representing the cream of the crop from El Credito Cigar Factory in the Dominican Republic.

According to Debo Mukherjee, vice president of marketing for General Cigar, parent company of Artesanos de Tabaqueros, “This exciting collection represents the brain trust that is Team La Gloria Cubana. They pooled their collective talents to showcase the best that General Cigar has to offer: aged and proprietary tobacco, passionate and talented cigar makers and an unwavering commitment to innovation. It is with pleasure that I commend Benji Menendez, Michael Giannini, Yuri Guillen and Rick Rodriguez on yet another exciting addition to our portfolio of brands.”

Meticulously crafted to combine two different wrappers and two distinct tastes in one eye-catching cigar, Artesanos de Tabaqueros is a world-class smoke that opens to a rich and intriguing spice and ultimately reveals a depth of flavor that can only be achieved through a precise balance of unique and rare tobaccos. Hand selected from General Cigar’s extensive library of Dominican and Honduran tobaccos, the cigars are dressed in both a supple Connecticut Shade and hearty Ecuadoran Sumatra wrapper. The blend is made solely of proprietary tobaccos, each aged five years or more.

Presented with two different wood treatments to promote the unique tastes promised in each cigar, Artesanos de Tabaqueros cigars are protected in boxes of 25. The collection will debut in early April with three frontmarks, each named to according to its dimensions: 650 (6” x 50, SRP per cigar is $8.00), 652 Belicoso (6” x 52, SRP per cigar is $9.50) and 750 (7” x 50, SRP per cigar is $9.00).

“To truly experience this gem of a cigar is to smoke it and taste the masterful artisanship that comes to life when one wrapper ends and the other begins in balance and harmony,” noted Michael Giannini, director of marketing for La Gloria Cubana.

About General Cigar
Artesanos de Tabaqueros are produced by General Cigar Co. Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces Macanudo®, Cohiba®, Partagas, Hoyo de Monterrey®, Excalibur®, La Gloria Cubana® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit www.cigarworld.com.

® Artesanos de Tabaqueros, Artesanos de Miami, La Gloria Cubana, Macanudo, Cohiba, Partagas, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.

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