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Altadis USA announces the new ROMEO by Romeo y Julieta
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Altadis USA announces the new ROMEO by Romeo y Julieta

Altadis USA is pleased to announce the upcoming launch of the latest act in this enduring love story – ROMEO by Romeo y Julieta.

A Romeo y Julieta cigar unlike any to come before!

 Ever since 1875, cigar aficionados have been passionate about Romeo y Julieta.

As one of the premium cigar world’s best-known and most highly trusted brands, Romeo y Julieta has always been revered for its consistently excellent, mild smokes.

Now, Romeo brings new excitement to the contemporary aficionado with this line of modern, fuller-bodied cigars. The new cigar will be available at retail tobacconists in May.

Robust, full-bodied and rich in complex flavor nuances, Romeo is meticulously crafted at the famed Tabacalera de Garcia in the Dominican Republic by the skilled hands of the factory’s most accomplished artisans, each with decades of expertise, chosen specifically to create this uncommon cigar.

The new cigar will be available in four sizes: Churchill, Piramide, Robusto and Toro.

We’ve made an early introduction of the new Romeo cigar at the TAA meeting and start presenting the brand during the week of April 23.

Romeo by Romeo y Julieta – a spectacular smokedestined to set a new trend in luxury cigars.

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Comments

The packaging is horrific. It feels like it came from the 80s/early 90s. I sure hope the cigar makes up for the packaging. Whoever led the branding of this cigar should start looking for a new job. Awful.

Completely agree with Jeremy H. The band is so disappointing with an overuse of gold and red and white , and the breaking up of the word itself,it simply looks childish . I can’t wait to sample the cigar as I already know the brand but the first thing I would do would be to pull the band off and burn it, and the box although it has a reasonable shape has been trashed with a decoration as if it were a marketing exercise to sell confectionery to children in the 1970’s . Where is the class and the elegance of Romeo y Julieta ?
If they wanted to depart from their usual and to be ‘flashy’ without being garish then they should take inspiration from the Paul Stulac range or the Bucanero El Capitan for example ,where the colour scheme is dark and manly with the fire of a strong dark red or gold harmonising with a dark background, invoking the feeling of a plush armchair, a satisfying libation and a smooth smoke.

I completely disagree with Jeremy H and Dane Tanner. I like the band artistry and have even been given one of the empty boxes from my retailer because of its beautiful, decorative design. I’ve had the pleasure of smoking a few of these cigars and they are simply fantastic!!

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