Drew Estate Announces Updated Liga Privada Papas Fritas Packaging

Drew Estate announced today that they would begin offering their Liga Privada Papas Fritas cigar in a newly designed 50-­‐count box. These new boxes will replace the 4-­‐count tins/28-­‐count boxes that the Papas Fritas line is currently offered in and will, as a result, reduce the single cigar retail price to $5.25 MSRP from it’s current price of $6.40.

Papas Fritas Wood Box

When reached for comment, Drew Estate President Michael Cellucci stated that, “Papas
Fritas has been a good choice for any Liga Privada fan looking for a short smoke. We needed something for fans of Papas Fritas who already had plenty of tins and wanted a
better value, so now we’re offering the cigar with no tin. The tins will now become a
collector’s item and the Papas Fritas will be a little more budget friendly. It’s a win-­‐win.”

The Papas Fritas is part of Drew Estate’s Liga Privada Unico Serie, which features unique   ends within the Liga Privada brand family. The Papas Fritas utilizes a Connecticut Broadleaf Maduro wrapper, Brazilian Mata Fina binder, and Nicaraguan and
Honduran filler tobaccos. The small 4.5” x 44 cigar sports Drew Estate’s signature fantail
and is the perfect choice for cigar smokers who are looking for a short escape.

Look for the new packaging to begin shipping to Drew Diplomat Retailer Program accounts nationwide beginning in the next few weeks. Retailers who participate in the Drew Diplomat Retailer Program [DDRP] are given priority allocations on new cigar
releases, limited editions, and commemorative cigars and products. DDRP retailers are
also granted access to Drew Estate’s boutique brands, including Liga Privada and Herrera
Estelí. In addition, DDRP retailers receive seasonal releases and receive priority incentives
for in-­‐store events and promotions.

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