GENERAL CIGAR ACQUIRES TORAÑO BRANDS

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Richmond, VA — General Cigar Company today announced the acquisition of the Toraño Family Cigar Company brands. This acquisition will strengthen General Cigar’s market position and enhance the company’s product mix to deliver greater value and innovation to its retail customers and consumers. It will also allow General Cigar to further expand its exceptional portfolio of leading brands by offering opportunities within the company’s international footprint, while presenting significant growth potential in the domestic market.

Spanning almost 100 years, Toraño Cigars has a vast history that encompasses every area of the cigar industry, from growing to manufacturing, to ultimately the creation of their own brands.  Production of Toraño’s portfolio including the popular Exodus, Reserva, Casa Toraño, Vault and Master Collections will remain unchanged.   

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