General Cigar Hires Sam Leccia and Acquires Brands

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Richmond, VA — General Cigar Company is excited to announce today they have hired Sam Leccia as “Cigar and Blend Specialist.” General Cigar has also acquired the Leccia Tobacco Company cigar brands, as part of the Foundry Tobacco Company, and will market and distribute the Black, White and Luchador lines, effective today.

Leccia Black

Sam has built a strong reputation in the premium cigar category through his non-traditional approach to cigar making and brand building.  He is best known for developing contemporary blends that put a unique and exciting spin on the tradition of premium cigars. In his new role at General Cigar, Sam will continue to develop his brands while leveraging the company’s vast tobacco resources, premium cigar blending expertise and creative talent. He will also bring new, innovative products to the premium cigar market.  As an ambassador for his brands, Sam will continue on his quest to share his passion for premium cigars with retailers and consumers across the country.

Dan Carr, president of General Cigar said, “I am impressed with what Sam has achieved.  He broke into the industry, worked tirelessly for years, and made a name for himself by developing interesting cigar brands.  Sam will provide additional creative talent to complement the expertise of our existing team, enabling us to build on the success of his and our current brands. I look forward to his contributions in helping us accelerate our plans for Foundry Tobacco Company, and to the personal perspective he will bring to our entire brand portfolio.”

“To say that I am thrilled to be joining General Cigar Company is a gross understatement,” said Sam Leccia. “Even before I began my career in this business, I experimented with different tobaccos to create new flavors and smoking experiences. Having creative freedom, access to the resources of General Cigar, and the ability to work with the company’s master blenders and tobacco experts is like a dream come true. I’m beyond excited for the opportunity to take my passion for this business and my love of delivering the unexpected and put them to work for General Cigar.”

About General Cigar Company

General Cigar Co. is the leading manufacturer and marketer of handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®,  La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. General Cigar also operates Club Macanudo®, a cigar bar in New York City. In 2010, General Cigar entered into a joint venture agreement with Plasencia Group to expand its leaf growing and processing expertise and increase its access to tobacco.  Based in Richmond, VA, General Cigar sells through tobacconists nationwide and exports select products to 62 countries. For more information, please visit

www.cigarworld.com.

® Macanudo, Cohiba, La Gloria Cubana, Partagas, CAO, Punch, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Company.

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