MACANUDO MILLIONAIRE CONTEST WINNERS TO VIE FOR $2,000,000 PRIZES AT PLAYBOY CLUB IN VEGAS

Richmond, VA—Macanudo®, America’s number-one-selling brand of premium cigars announces the winners of the second annual Macanudo Millionaire contest. Dan Newman, of Liberty Township, Ohio is the national essay contest winner. He will be joined in Las Vegas by these lucky winners who were selected by national cigar catalog retailers: Kerry Rold, Redlands, CA (JR Cigar); Terry Greenlee, Ripon, CA (Cigars International); Thomas Knuesel, Duluth, MN (Mike’s Cigars) and Dana Purdy, New Meadows, ID (Thompson Cigars).

Newman and three guests, along with Rold, Greenlee, Knuesel and Purdy, each with a guest, will jet to Las Vegas for an all expense paid, three-day, two-night trip to the Palms Hotel and Casino where they will be accompanied by three Playboy Playmates for a VIP evening at the legendary Playboy Club.

While in Sin City, on Saturday November 13, Newman and his guests, along with the Macanudo Millionaire retail grand prize winner and his guest, will each be dealt a hand of poker.  If either the contest winner or their guests receive a straight flush, they will win the $2,000,000 prize, courtesy of Macanudo. This year’s Macanudo Millionaire promotion ups the stakes from last year’s promotion – doubling the prize money from $1,000,000 to a cool $2,000,000.

Updates about the Macanudo Millionaire contest will be posted to the contest’s dedicated Facebook (http://bit.ly/cn8Wfs) and Twitter (www.twitter.com/macanudocigars) accounts throughout the weekend of November 13. Video footage and photos chronicling the weekend and the VIP evening at the Playboy Club will be featured on the Macanudo Millionaire website (www.macanudomillionaire.com) following the weekend of November 13.

Debo Mukherjee, vice president of marketing for General Cigar, parent company of Macanudo, comments, “We were incredibly excited by the buzz generated by this year’s Macanudo Millionaire promotion. Together with the team at Playboy, we are gearing up for another, even more exciting weekend in Vegas and look forward to sharing the results with the media and consumers who have actively followed the contest since its kick off in September. Maybe this year, we’ll celebrate crowning a Macanudo Multi-Millionaire.”

About Macanudo Cigars

Since their introduction in 1968, Macanudo cigars have been a favorite among premium cigar connoisseurs. The brand continues to be the best selling premium cigar brand in the U.S. and also sells in more than 90 countries worldwide.  In addition to the base brand of Macanudo cigars, the brand also features these collections: Macanudo Maduro, Macanudo Robust, Macanudo Gold Label, Macanudo Vintage and Macanudo 1968.

General Cigar Co. Inc., a division of Scandinavian Tobacco Group, manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®,  La Gloria Cubana®, Punch®, CAO®, Partagas®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide and also exports select products to 62 countries. For more information, please visit www.cigarworld.com.

®  Macanudo, Cohiba, Partagas, Hoyo de Monterrey, Excalibur, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Co. Inc.

Playboy, Playboy Club, PLAYMATES and Miss April are trademarks of Playboy and used with permission by General Cigar Co. Inc.  Playboy is not a sponsor of this contest.

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