Press Release: General Cigars announces Cohiba Edición Diamante

General Cigar is pleased to introduce Cohiba® Edición Diamante, a rare opportunity to own a piece of premium cigar history.

It is a widely held belief that the 1980 crop of Cameroon wrapper tobacco remains one of the most exemplary leaves ever cultivated. In the more-than thirty years since this outstanding tobacco was harvested, General Cigar’s tobacco masters have cloistered these rarified leaves, nurturing them for the perfect occasion.  That time is now, with the launch of Cohiba Edición Diamante, an extraordinary collection of six frontmarks debuting in December, 2011.

Bill Chilian, director of marketing for Cohiba notes, “Cohiba Edición Diamante spent nine years in the making. Every single aspect of this collection, from the superlative wrapper and outstanding blend, to the striking humidor exemplifies the highest art of cigar making. Cohiba Edición Diamante is tribute to the artisans who put their heart and soul into bringing this collection to life, and is destined to be regaled as one of the premium cigar category’s most treasured offerings.”

To celebrate the well-balanced, refined taste of the 32-year-old wrapper, Benji Menendez and General Cigar’s team of cigar masters worked tirelessly to create the optimal blend for Cohiba Edición Diamante.  A proprietary Dominican Piloto Cubano blend bolsters the subtly complex taste of the elegant wrapper which enrobes an Indonesian Jember binder. To taste this cigar is to experience the art of cigar making at its finest: a fragrant aroma opens to a delightfully balanced smoke with nuances of cinnamon and toasted wood.

Created to celebrate the exceptionally rare wrapper, the collection features six unique frontmarks: Capa Reserva Robusto

(5” x 49); Capa Reserva Corona Especiale (6 1/2” x 42); Capa Reserva Lonsdale Grande (6 1/4” x 47);

Capa Reserva Toro (6” x 54); Capa Reserva Churchill (7” x 49) and Capa Reserva Gigante (6” x 60).

A stately humidor was commissioned to accentuate the treasured cigars contained within. With attention to every detail, the interior consists of six drawers and is made entirely of Spanish cedar, while the handsome exterior features hand lacquered hard wood highlighted with chrome fixtures.

A true collector’s item, a mere 100 Cohiba Edición Diamante humidors will be released. The suggested retail price for this unique offering is $4,125.00.

About Cohiba Cigars

True cigar connoisseurs recognize Dominican Cohiba cigars as one of the finest brands available in the U.S. market. Critically acclaimed for their meticulous construction and refined taste, the core brand of Cohiba cigars is complemented by these premium collections: Cohiba Black, Cohiba Puro Dominicana and Cohiba XV.

Cohiba cigars are produced by General Cigar Co. Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces Macanudo®, Partagas®, Hoyo de Monterrey®, Excalibur®, La Gloria Cubana®, CAO and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit

® Cohiba, Macanudo, Partagas, Hoyo de Monterrey, Excalibur, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Company.

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