PUNCH CELEBRATES THE TWO REASONS MAN INVENTED FIRE

National BBQ Promotion Debuts at Tobacconists Nationwide

Richmond, VA—Two of the biggest names in smoke, Punch® cigars and Char-Broil® are teaming up to encourage consumers to break out the cigars and fire up the grill to kick off the much-anticipated barbecue season with the Punch “King of the Deck” promotion.

Consumers of legal smoking age are encouraged to visit their local cigar shop to purchase a Punch-branded steel smoker box while supplies last. Inside the smoker box, cigar enthusiasts will find one each of the following cigars: Punch Magnum, Punch Gran Puro Rancho, Punch Rare Corojo Magnum, plus the new Punch Upper Cut Robusto which is included free. In addition, the smoker box contains a coupon that can be redeemed online at www.charbroil.com for $100 off the purchase of a new Char-Broil grill valued at $399 and above. For the suggested retail price of just $19.99, this special offer also boasts the added benefit of the smoker box itself which, along with wood chips, can be used to add a rich, smoky flavor to the cigar lover’s favorite grilled foods.

According to Debo Mukherjee, vice president of marketing for General Cigar, parent company of Punch cigars, “For cigar enthusiasts who have a passion for grilling, we are pleased to bring these two great pleasures together under such well-respected brands as Punch and Char-Broil. To get people thinking about barbecue season, we’re taking this promotion one step further by engaging in a comprehensive social media campaign to spark online conversations about grilling tips, recipes and cigar pairings.”

A dedicated Twitter account (@PunchCigars) and a Facebook page (Punch Cigar) have been established to educate smokers as to which Punch cigars pair best with their favorite grilled fare. A mobile extension of the promotion’s website (www.punchgrilling.com) has also been developed to allow consumers to enter their favorite Punch cigar brand and preferred grilled meat to receive personalized pairings. In addition, a series of brief videos featuring grilling tips and Punch cigar pairings from Barry “CB” Martin, Char-Broil’s lead blogger and grilling expert, will be released throughout the promotion on www.punchgrilling.com and will also be available for download.

In addition to in-store events which will be held at tobacconists nationwide, Punch cigars will be sampled at noteworthy barbecue events throughout the year. Visit www.punchgrilling.com for more information.

About Punch Cigars
Since their U.S. introduction in 1969, Punch Honduran cigars have been a favorite among premium cigar connoisseurs. In addition to the original line of Punch cigars, the brand features these bold-flavored collections: Punch Deluxe®, Punch Grand Cru®, Punch Rare Corojo®, Punch Gran Puro® and Upper Cut by Punch®.

About General Cigar
General Cigar Co. Inc., a subsidiary of Swedish Match, manufactures and markets handcrafted cigars for the premium market. Passionate about delivering cigars of the finest quality, General Cigar produces Macanudo®, Partagas®, Cohiba®, Punch, Excalibur®, Hoyo de Monterrey®, La Gloria Cubana® and several other industry-leading brands, which are sold through tobacconists nationwide. In addition, the company grows its own proprietary Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. For more information, please visit www.cigarworld.com

® Punch, Macanudo, La Gloria Cubana, Partagas, Cohiba, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.

® Char-Broil is a registered trademark of Char-Broil LLC.

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