8 March 2011
XIKAR Announces New Prices on HC Series Cigars
• XIKAR Becomes First Major Brand to Reduce Cigar Prices in 2011
• US Retailers Embrace XIKAR’s Dramatic Price Reduction
Kansas City, MO. – March 8, 2011 – XIKAR, Inc., a leading cigar and accessory company, announced a bold new pricing strategy for its highly rated HC Series Cigars. This dramatic price reduction re-emphasizes XIKAR’s long-standing commitment to value and fair price. According to Jerry Dear, EVP Sales & Marketing, “the most common encounter in this age of inflation is a price increase driven by rising costs and increasing taxation. XIKAR wanted instead to broaden our appeal and offer a wonderful cigar to everyone.” Consumers will enjoy an average cost savings of 18% per cigar repositioning the HC Series line to a compelling price range of $6-8 per cigar.
“We realize this decision is unprecedented in the midst of many competitive price increases, but XIKAR’s core values and culture demand that we listen carefully to our consumers and respond accordingly,” said Kurt Van Keppel, XIKAR’s President.
XIKAR will continue to produce all HC series cigars to the same exacting quality standards from boutique factories in Nicaragua and Honduras. “The blends and the quality will not change,” said Scott Almsberger, Vice-President of Product Development. “I personally guarantee that XIKAR HC Series cigars will continue to be produced using the highest quality aged tobacco, so consumers can continue enjoy they same great HC Series Cigars.
Today, XIKAR HC Series cigars are available in over 500 cigar shops around the country, and plans are in place to increase U.S. distribution and expand overseas.
XIKAR’s new lower prices will make it even easier for customers to enjoy a great cigar at a price point that is more affordable in today’s economy.
XIKAR is once again kicking off the cigar season with innovative accessories, featuring the 3D Mayan Collection, the Cloisonné Collection, and limited edition gift packs. “It’s been a great 15 years of constant growth for XIKAR”, says Van Keppel. “With this bold action, this should be the best year ever!”
For additional information, including HC Series Cigars and accessory information, please visit www.xikar.com.
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We never waiver in our commitment to offering you top quality leisure tools that enhance your lifestyle. So you can buy with confidence, we back all our products for life and welcome any suggestions and concerns. If you feel that a XIKAR product fails to live up to our promise of fit, finish or function, simply return it to us and we will immediately and cheerfully repair or replace your product under our Lifetime Guarantee.
About XIKAR, Inc.
From its Kansas City headquarters, XIKAR is the world’s leading manufacturer of cigar cutters, including the well-recognized Xi cigar cutter, along with a full line of cigar accessories, lighters and humidification devices and containers.
XIKAR cigar cutters and accessories are sold through more than 3,000 dealers worldwide. With even more product and service introductions planned, XIKAR strives to lead the market in providing quality and innovative cigar accessories now, and in the years to come.